Genesis Hotel Development LLC

Predevelopment Services

The issue of predevelopment analysis is becoming increasingly important as clients, investors, shareholders and other parties seek assurances that projects proceed in a timely and organized manner. Genesis' personnel possess the industry knowledge and business experience that brings the predevelopment exercise from the theoretical to the realistic.

Review site context and market needs:

  • Summarize competition in the market
  • Research historic daily average rate and occupancy rates for the area
  • Forecast anticipated market growth
  • Outline the design criteria for the property including utilities and zoning requirements
  • Assist with the environmental review process

Brand evaluation:

  • Recommend hotel quality and amenities to be offered
  • Summarize appropriate brands for the property
  • Recommend franchise and/or management contract
  • Create competitive strategy
  • Prepare RFP for market and feasibility study

Hotel programming:

  • Recommend guestroom mix and count
  • Summarize the recommended amenities and services

Development strategy:

  • Prepare development task schedule with responsibilities
  • Prepare feasibility report outlining development recommendations
  • Franchise and/or Management Agreement
  • Prepare Request for Proposal outlining terms of franchise and/or management contract
  • Evaluate RFP for suitability and make recommendations
  • Identify issues requiring negotiation and establish a positioning strategy
  • Prepare the letter of intent for execution by the franchisor or hotel management company
  • Assist the Client in negotiating the final terms of the franchise and/or management agreement